Comments on: BudURL University: 307 Redirects http://www.liveoak360.com/blog/2009/04/30/budurl-university-307-redirects/ Our thoughts from under the tree. Mon, 12 Dec 2011 07:19:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andy Meadows http://www.liveoak360.com/blog/2009/04/30/budurl-university-307-redirects/comment-page-1/#comment-162 Andy Meadows Mon, 22 Mar 2010 17:24:29 +0000 http://www.liveoak360.com/blog/?p=70#comment-162 What most SEO companies will tell you is that a 301 redirect tells the search engines that the redirect is permanent and therefore index the new URL and not the short URL. This would preserve your SEO value, while still giving you visual branding through your short domain. The reality is that Google (or anyone else) has confirmed this as true regarding the actual value of short URLs. Given their prominence and growth in the market, one can only imagine that Google is taking this into consideration when determining the value of a link. What most SEO companies will tell you is that a 301 redirect tells the search engines that the redirect is permanent and therefore index the new URL and not the short URL. This would preserve your SEO value, while still giving you visual branding through your short domain.

The reality is that Google (or anyone else) has confirmed this as true regarding the actual value of short URLs. Given their prominence and growth in the market, one can only imagine that Google is taking this into consideration when determining the value of a link.

]]> By: Mario C http://www.liveoak360.com/blog/2009/04/30/budurl-university-307-redirects/comment-page-1/#comment-161 Mario C Mon, 22 Mar 2010 17:19:03 +0000 http://www.liveoak360.com/blog/?p=70#comment-161 So how does this apply to SEO? If we send a shortener to a blog post or other, i've read that a 301 will deplete SEO value. Is this true? So how does this apply to SEO? If we send a shortener to a blog post or other, i’ve read that a 301 will deplete SEO value. Is this true?

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