If you attend any social media event, meetup, happy hour, or seminar, there’s a good chance that 90% of the conversation will be dominated by Twitter. Facebook has similar functionality in its status update feature, so why isn’t Facebook getting the attention? The answer? Less is More.
Twitter does one thing and it does it pretty well. You are limited to 140 characters so your message must be concise. People are overloaded with communication today. Twitter, honestly, is a bit refreshing. So much time is spent on communication these days that hours upon hours are wasted with finding just the right phrase and sentiment. Corporate blogs would have likely caught on much faster if there were text limits with each post. Instead, corporate marketers were given an unlimited canvass on which to gush their pitch. I find the best blogs are those they are short, sweet, and to the point. Sure, there’s a time for research and in-depth reporting, but in the end, who has the time?
In the words of Joe Friday, “Just the facts, ma’am.”
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Exactly!