Our Next Product: BearHug

by Andy Meadows on February 22, 2010

Most people believe that customer service is painful, supporting your customers is a burden, and that the function of customer service hurts the bottom line.  For some organizations, it does, but it doesn’t have to be that way.

Live Oak 360 has always felt very strongly about taking care of our customers.  We spend a lot of time and money trying to do the best we can with the resources we have.  We, like many businesses, are small, yet support customers all over the world.  We have limited time in each day and limited money to spend on tools.  As our business has grown over the past 8 years, we have started to outgrow the tools, applications, and services that we use to take care of our customers.  After spending months looking for a solution, we came to the conclusion that there is a definite gap in the space of Customer Care solutions.

BearHug is a new suite of tools that is being designed and built specifically for small businesses who are tired of struggling with complicated applications and who can’t afford the licensing and customization fees required by the bigger players.  BearHug can be brought online in minutes, is fully hosted and managed, continually evolving, and everyone can use it.

Why BearHug?

When someone ends a support conversation with you, do they feel happy, joyful, or excited?  Think about how you feel after a good, warm hug.  That’s what real customer service should feel like – each and every time.

Where are we now and where are we going?

The first support module we have launched is our Status module.  Many web applications and service companies struggle with the best way to communicate maintenance, outages, and updates.  This is a small component, but a critical step forward in the launch and evolution of BearHug.  We are rolling out updates each month plan to launch a new module each month this year.  We want this to be your perfect customer care suite and your input is encouraged and welcomed.  We aren’t quite ready to pull the covers back just yet, but we’re close.  In the meantime, if you’d like to to see the work-in-progress, check out our Status page.

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