Late last year, we decided that we were done with long-term contracts that lock you into aging technology at fixed pricing. Going forward, everything is 30-days at a time. This was a hard lesson learned, but it had to be experienced to fully appreciate it. Admittedly, there are some services that absolutely require a contract or annual payment and you can’t get around it – most of the time. For everything else, no contracts. If we are evaluating companies for a new service and you offer a month-to-month plan (even at a higher price), you’re immediately at the top of our list.
We have never charged our customers a cancellation fee and we have never used complex contracts (unless imposed by our clients). We believe that every vendor must earn their keep on a month-to-month basis (us included). Everyone is entitled to mistakes, however if a customer really wants to cancel their service with you, they should not be penalized. In fact, you should help them leave. Our zero-contract policy helps us stay nimble, try new things, and stop something if it isn’t working. Freedom feels good.
