Robert Frost said it best:
I shall be telling this with a sign
Somewhere ages and ages hence;
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
In the crowded and confusing world of short URL services, there remains a handful of players. Amazingly enough, there are new entrants every day, but the landscape is primarily dominated by Hootsuite and Bit.ly. Google recently jumped into the game with their goo.gl shortener, but they have a long way to go. These companies have finally become “businesses” since they only began started charging for their services. They have taken venture funding and taken the freemium route towards profitability. The upside, they have a tremendous number of users (not customers). The downside? They just started the revenue race. They have opted to go one route, while we have taken another.
BudURL is re-launching today as a merged service with a better value proposition than ever before. Our features are powering services for some of the worlds most recognized brands. We have actively listened to our customers who have invested their dollars in our service to evolve our product to meet their needs, and the needs of customers just like them. The result is a product designed from Day One to meet the needs of a growing enterprise.
The Future is Mobile
We are also broadening our entry into the mobile space. Short URLs were originally about connecting websites. Today they are about connecting people to information. Through our integration with QR codes and short URLs, we now provide the ability to create a mobile landing page for each URL. This reduces the steps required to connect prospects with critical data, when and where they need it. No more IT requirements, building pages, hosting services, mobile compliance, etc. We take care of it all. Instead of a short URL being a launchpad, we’re now providing the net on the other end as well. Coupled with our upcoming lead capture and intelligence system, we’re providing an end-to-end campaign management tool unlike any other.
What is Next?
That’s the best part. We have always evolved based on the needs of our customers. If you’d like to help blaze a new trail for your business, you’re in the right spot. Join us today and learn how we can give you the Power to Grow.
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Mike, I read you were targeting an October 2011 launch for an affiliate program.
Did that happen? If so, how to apply?