Robert Frost said it best:

I shall be telling this with a sign
Somewhere ages and ages hence;
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.

In the crowded and confusing world of short URL services, there remains a handful of players.  Amazingly enough, there are new entrants every day, but the landscape is primarily dominated by Hootsuite and Bit.ly.  Google recently jumped into the game with their goo.gl shortener, but they have a long way to go.  These companies have finally become “businesses” since they only began started charging for their services.  They have taken venture funding and taken the freemium route towards profitability.  The upside, they have a tremendous number of users (not customers).  The downside?  They just started the revenue race.  They have opted to go one route, while we have taken another.

BudURL is re-launching today as a merged service with a better value proposition than ever before.  Our features are powering services for some of the worlds most recognized brands.  We have actively listened to our customers who have invested their dollars in our service to evolve our product to meet their needs, and the needs of customers just like them.  The result is a product designed from Day One to meet the needs of a growing enterprise.

The Future is Mobile

We are also broadening our entry into the mobile space.  Short URLs were originally about connecting websites.  Today they are about connecting people to information.  Through our integration with QR codes and short URLs, we now provide the ability to create a mobile landing page for each URL.  This reduces the steps required to connect prospects with critical data, when and where they need it.  No more IT requirements, building pages, hosting services, mobile compliance, etc.  We take care of it all.  Instead of a short URL being a launchpad, we’re now providing the net on the other end as well.  Coupled with our upcoming lead capture and intelligence system, we’re providing an end-to-end campaign management tool unlike any other.

What is Next?

That’s the best part.  We have always evolved based on the needs of our customers.  If you’d like to help blaze a new trail for your business, you’re in the right spot.  Join us today and learn how we can give you the Power to Grow.

We’ve just recently made some system improvements to the BudURL.com site that should drastically cut down on performance issues that the site was seeing in the overnight hours US time. Over the past couple of weeks, we noticed that performance was suffering during this time and decided to take action to alleviate the server load during this time. Two nights ago, we performed a significant upgrade to the system to offload the heaviest process to another server. There was some downtime as our Status page indicated there would be ahead of time, but we feel this was necessary for the overall integrity and longevity of the system. We apologize to all who had been reporting issues during the late-night hours. We are happy to report that last night we did not get a single alert that there were any issues. We believe this will be the norm going forward and welcome anyone to report if they see any issues during the late-night US hours.

You can find our Status update page at: http://support.liveoak360.com/status/updates

Our general support site is at: http://support.liveoak360.com/answers/BudURL.com

Sincerely,

Mike Saenz

Anywhere you see click info with an IP address you will now see a image next to the IP address. Clicking this image will take you directly to the page to block this IP for all future clicks.

Enjoy!

Mike

Within the past couple of weeks we have released some new exciting features. Here is a list:

• Want QR codes? We got them! A QR code is now being generated for each link created. Look in the ‘View Stats’ page of a Link.
• Under Settings > People: Account owners can lock out users or classify users as Admins. Users that are marked as Admins will have privileges as the account owner with the exception of billing updates.
• Under Settings > Blocked IPs: All users can enter IPs that they wanted filtered out of their click data. IPs entered apply to all account domains. Also, non-admins must have their IP request approved by an admin.
• Under Settings > Access and Roles: Admins can assign users as ‘Reporting Admins’ per domain. Reporting Admins can view all links and click data for all users across a domain.
• Under Settings > Export  Your Links: All users can export all links they created to a CSV file. Feature was previously only available to admins.
• Under Settings > Home Page: Admins can assign their custom domain Home Page  to redirect to an external URL

Hope everyone enjoys these great new features. We have many new features on tap in the near future and can’t wait to release them.

Mike Saenz

Read more about it here: http://support.liveoak360.com/answers/827

We just finished pushing out two great new features that were popular requests from our beta community.  Both new features provide a great step forward for BearHug and improve the product even more for our growing fan base.

ThinkTank

Every community is full of ideas.  Tapping into this knowledge is critical for community-driven organizations.  ThinkTank is an intuitive and powerful way to allow your community to submit their ideas and vote on their favorite ideas submitted by your community.  The best ideas float to the top and lets you see what is most important to your community.

ThinkTank ideas are moderated, just like Answers and FirstRate.  Anyone can vote – no registration is required (we use special code/magic to keep people from voting multiple times).

Visitors can vote for any idea directly from the listing page or they can zoom into the details of the idea.  Community members may respond to any idea and further the conversation.

Customized Widget Tabs

One of the first requests that we received had to do with customizations available to our tab widget.  Well, we put on our thinking caps and came up with an awesome management tool that lets you specify size, color, placement, text, and default behaviors.  Go crazy!!  We had even more ideas, but didn’t want to wait any longer.  Starting immediately you can choose all kinds of options for your widget.  Whether you want it on the top, bottom, left, right, etc., your options are now far and wide.  We hope this makes it even easier for you to use BearHug with your community.

These ideas were both requested by our user community.  We hope you’ll continue to share your ideas and ways we can improve BearHug.  In fact, with this release, you can submit them directly through ThinkTank!

Today is a great day at Live Oak 360.  After months of development, thousands of lines of code, hundreds of conversations, and lots of tweaking and tuning, BearHug is making its official debut to the world.

How did we get here?

After a lot of listening, we realized it’s all about the community.  More specifically, your community.  Every organization exists to serve its community.  For you, that could mean customers, partners, employees, neighbors, etc.  The BearHug modules we have created allow you to communicate in every direction:

Pulse – broadcast messages outbound to your community

Answers – allows cross-communcation within the community

FirstRate – allows the community to give you feedback through ratings and reviews

Overheard – allows you to listen to your community on other social networks

We took a look at our own business and the challenges we faced.  No other solution came close to providing what we offer today – and we’ve wrapped it up into a nice package where everything fits nicely in one bundle.

How are we different?

First and foremost, this is your community.  This isn’t a collection of conversations that you have to pay to access.  If you want to leave, you can take your data with you.  Your community is owned by you.  Moderated by you.  Controlled by you.  The data is yours.  The conversations are yours.

You create your community so there’s no confusion over how it got started, if you’re listening, or if you’re lurking in the shadows.  Your brand is front and center and all roads lead to you.  Your community will love you for it.

How will we evolve?

BearHug is a very feature-rich platform, however we have a long way to go before we’re ready to kick back and relax. Data integration through open APIs are important.  So are deeper analytics.  We can’t share everything today, but there are some very cool things just around the corner.

So, for now, stretch out your arms and embrace your community!

Today we are launching the 1.1 release of BearHug.  There are a ton of new features and enhancements that are based on our own needs and from comments received from our early adopters.  Nothing delights us more than getting feedback from our customers and being able to solve their problems.  So many new ideas poured in that it was difficult to choose just exactly what was going to be in this release, but in the end, I think you’ll be very pleased.

1. Custom Domain Support – branding is everything and we want to make it easy to incorporate the BearHug functionality into your brand.  Instead of yourname.bearhugapp.com you can now use any domain you want!  Whether you choose myappsupport.com,support.myapp.com, or inside.mycompany.com, it’s as simple as telling us what you want and a little DNS change on your end.  Provisioning is immediate and you’re off to the races (note: this feature is only available on paid accounts).

2. Private Access – several people have indicated that they want to use BearHug in an internal setting so that the public cannot see the activity.  Whether this is for employee onboarding, intranet, training, internal products, or departmental use, we’ve got you covered!  Just change your settings to “private access” and a username and password will now be required to gain access (note: this feature is only available on paid accounts).

3. BearHug Dashboard – as we began to add more functionality and applications to the BearHug platform, we needed a place to summarize the action and give your customers a good place to get started.  Our new Dashboard provides that home.  In an upcoming release, we’ll give you the ability to have product-specific dashboards for that extra level of customization.

4. FirstRate App – a number of companies have proven that customers love to share feedback (positive & negative) and that prospective buyers are relying more and more on ratings and reviews to influence their buying decisions.  While a number of solutions exist for ecommerce and enterprise platforms, small businesses are being left out.  Today we’re adding FirstRate to our BearHug platform to make it simple for customers to provide ratings and review information on your products and for you to interact with them regarding their comments.

5. Team Profiles – a big part of BearHug’s philosophy is that we want your customers to get to know you.  To do that, we introduced the Team Profiles app.  This lets your team members (who opt-in to sharing) publish their photo, bio, social media links, email, blog, etc.  It’s all part of building lasting relationships with your customers.

6. Textile Formatting – plain text is boring and HTML can be hard for non-techies.  We found a compromise by implementing the Textile formatting system.  No clue what that is?  Don’t worry, with one click, we show you the styles available.  It has a learning curve of about 2 minutes.  You’ll be a pro in no time.

7. “Status” app is now “Pulse” – we realized that “Status” meant different things based on who was using BearHug and depending on their industry.  When we got down to the nuts and bolts of what the functionality really provided, we realized it was all about providing a Pulse of the organization.  Tadaaaa!

8. Product-Level Pulse Updates – if your updates are related to specific products or categories, you can now specify that during the update.  We’ll be adding some additional customization around this in the near future.  For now, this will get you rolling in that direction.

9. Huge Interface Enhancements – our last release was a little rough on the interface.  We had some time to get some additional love from our designer and overhaul some areas that needed attention.  You should see a much richer experience with cleaner navigation and clearer direction.  We’re not done yet, but this is a huge step forward.

10. Tags for Products – in our 1.0 release, we had one set of tags for an entire company.  This worked great until you had product-specific tags.  This was just plain wrong, so we changed it.  Now you can have tags related to “All Products” (such as billing, support, maintenance, sales, etc.) and specific tags for each product.

11. Custom Status Text & Labels – our original text and labels were pretty tech-centric.  This new release gives you the flexibility to change the recurring messages and text labels to anything you’d like.  Rather than saying, “24 hours of uptime” you can now say, “Nothing new to report” or whatever you’d like.  Don’t want to call it “Resolved / All Ok” you can now say “Green Status” or whatever floats your boat. Totally customizable in seconds and now perfect whether you’re a small software shop, a tackle shop, or NASA.

There are a number of other small changes, enhancements, improvements and bug fixes.  We believe that our 1.1 release shifts BearHug into high gear and we hope you agree.  Please share your thoughts by asking us a question or even better, by sharing a rating & review through FirstRate.

While walking through a shopping center with my wife last week, the image to the right caught my eye.  On the front of every door to this particular store, in giant, bold letters, were the words, “NEVER UNDERSOLD.  PERIOD.”  My first thought was, “Wow.  They must have some really cheap, low-quality items.  As we kept walking, I couldn’t get that sign out of my mind.  This was a large, anchor store in a prominent shopping center and what they cared about most was being the cheapest price in town.

The more I pondered on their focus, the more disturbing it was to me.  They sell sporting goods equipment and must be doing well, but they have painted themselves into a corner.  Once your focus is solely on price, it is nearly impossible to change it.  You are labeled for life.  Their sign told me that they don’t care about quality, or my happiness, or a long-term relationship.  Their sign told me that I could shop online all I wanted, find a cheaper price, and tell them they had to match it because their sign said so.  They told me that no matter how great the sales person was that was helping me, how much time they spent working with me to find out what I wanted, or how their equipment was going to change my game, all that mattered is that their price was the lowest.  What did that message convey to their staff?  Did they assume that everyone who walked through their doors was some cheapskate looking for a deal?

It made me stop to think about the words that we use to describe our products.  The phrases that we focus on and highlight in our website, emails, and conversation.  When someone communicates with us, beyond what we say, what do our customers hear?

What do the first words your customers see and hear say to them about your company?

Today may be April Fool’s Day, but at Live Oak 360, we’re serious about Customer Care.  So serious that when we sat down at the end of 2009 to discuss product ideas for 2010, we decided to devote ourselves to BearHug.  We spent thousands of dollars and hundreds of hours last year trying various customer care solutions and none of them seemed to be a good fit for our business.  They were too complicated, too bloated, too expensive.  Like “Goldilocks and the Three Bears”, we wanted something that was just right.

What is BearHug?

BearHug is a Customer Care platform that is focused on establishing, nurturing, and growing relationships with your customers.  We prefer “Customer Care” because it’s more than just Service or Support, it’s about Caring for your customers.  The greatest brands in the world are known not only for the industry that they serve, but for how they take care of their customers.  When you think of Southwest Airlines, you not only think of on-time flights, free luggage, and low fares.  You also think of the smiling faces, funny stories, and how they take care of their customers.  Rackspace is an amazing managed hosting company, but they are specifically known for their Fanatical Support.  Their #1 goal isn’t to be known as the best or most innovative technology company in the world.  Their goal is to be the best service company in the world.

Live Oak 360 has created BearHug because we believe that organizations need a Customer Care solution that will do more than be a collection of complaints, problems, and frustrations.  Customer Care is about relationships.

How is it Different?

Most customer service and helpdesk solutions are focused on break/fix.  Someone reports a problem.  Someone fixes it.  Case closed.  Most Customer Relationship Management (CRM) systems are focused around the relationship between sales and the customer.  Smart businesses know that the real relationships are formed from the Customer Care team.  When customers have problems, Customer Care takes care of them.

Most organizations see supporting their customers as an obligation and a cost center to their business.  It’s a “necessary evil” of doing business.  Smart businesses know that Customer Care can, and must be a profit center.  That doesn’t mean that your support team is always selling to your customers.  Every marketer knows that you make more profit by taking care of your existing customers than through acquiring new customers.  Customer Care becomes a profit center when your team is focused on taking care of their needs, when they have the knowledge to make a difference, and when the experience is so enjoyable that your customers rave about you when asked (or even unprompted!).

Why “BearHug?”

Most experiences with customer service and support feel more like a flogging than a warm embrace.  When we talked about how we wanted our own customers to feel after a support experience, we described it as “how you feel after someone gives you a big bear hug.”  The name stuck and BearHug was born.

Who is it for?

BearHug was originally designed for technology companies, SaaS providers, hosting companies, service companies, and those organizations that need to communicate and interact frequently with their customers.  We believe in the Fortune 5,000,000 model made popular by 37Signals (in case you aren’t familiar with it, the Fortune 5,000,000 is the big part of the bell curve often overlooked.  It is the millions of small businesses that power the economy today and represent the greatest opportunity and market).

The reality is that anyone can use BearHug.  Large or Small.  Customer-facing or as an internal application for your company or department.  Non-profits, schools, and teams.  BearHug is for anyone who loves their customers and is looking for a better solution to tend to their needs.

The BearHug Roadmap

We are launching BearHug with 2 of the 12 modules we have identified as significant game changers for organizations in need of a Customer Care solution.  The other 10 modules will be launched throughout 2010, along with continual updates and improvements to our first two: Status and Answers.

BearHug is a platform, fully hosted and managed by our team.  There is no software to install.  All you need is a browser and a smile.

We have done a lot so far this year, but we have a lot further to go.  For now, we invite you to visit GetBearHug.com, sign up for a free trial, kick the tires, and let us know what you think.

BearHug – Embrace Your Customers